Hallmark Falls Short In Anniversary Cards
According to the latest figures, Hallmark Cards Inc., who is the most well known empire for printed sentimental greeting cards have fallen short for the second century. The idea of birthday cards and anniversary cards are a thing of a past, where many consumers have been tightening their budgets when it comes to gifts for others.
Since the financial crisis, many individuals have opted out of buying cards, and instead have been making handmade sentimental cards. It is also believed that many individuals are now also getting more consumed by free ecards that are available online, sending their best wishes online through email, or in social media networks such as Facebook and Twitter. It is not surprising the Hallmark has been losing on as they have been traditionally manufacturing printed cards which have been becoming less important in the more recent years.